Leonardo Olive Oil dispels myths around the category in latest campaign

21 Feb,2018

By A Correspondent

 

Olive oil brand Leonardo has unveiled its new campaign ‘Indian foods have hots for olive oil’ which creates awareness among consumers regarding the usage of olive oil in their daily Indian cooking.

 

Said Deoki Muchhal, Managing Director, Cargill’s food business in India: “Leonardo Olive Oil has done a deep dive with the consumers to gain an understanding of the key triggers, motivators and barriers of usage. The major takeaway was that the Olive oil category is complicated especially the usage of its different variants is not very clear in consumers’ minds. This leads to the consumer being confused hence hindering the category growth. Being the No.1 olive oil brand in country, with this campaign our efforts has been in sync with creating awareness for the right use of each variant of the brand and breaking the myths associated with it. With the launch of new packaging, Leonardo Olive Oil has user-friendly names for each of its variants to propagate right decision making. This step is expected to increase the consumption of olive oil in Indian cooking.”

 

Added Naveen Gaur, Chief Operating Officer – Lowe Lintas: “Leonardo’s brand journey in India has always been centered around creating awareness about the versatile usage of Olive oil in Indian kitchens. Our present campaign is an extension along this path where we break the myth that olive oil cannot be used for Indian cooking. Using the variant best suited for different types of cooking needs like frying, day to day cooking and dressing, it is possible to reap the numerous health benefits of this versatile oil. The campaign is vibrant and at the same time educative of the usages of the variants helping consumers to understand the product and its benefits.”

 

 

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