H+K Strategies hires Usha Thomas for M&E clients Sony & Times Network

26 Feb,2018

By A Correspondent


Usha Thomas

Hill+Knowlton Strategies (H+K) has appointed Usha Thomas as Client Services Director. Based out of Mumbai, she will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special emphasis on the agency’s Media and Entertainment (M&E) clients.  Thomas, a former journalist, has spent the last decade-odd with Zee and Star India.



Chetan Mahajan

Speaking on the appointment, Chetan Mahajan, President and CEO, H+K India said: “We have one of the largest portfolio of clients in the media and entertainment space. As preferred partners to large M&E conglomerates like Sony Entertainment Television and Times Network among others, our advisory expertise and execution capabilities are industry-leading. With Usha on board adding to our deep domain expertise, coupled with micro-vertical strategy, our ability to craft compelling domain-specific communications goes from strength to


Added Vivian Lines, Global Vice Chairman, Hill+Knowlton Strategies: “Media and Entertainment has been one of the fastest growing sectors in India, set to outpace Indian GDP and also outshine global M&E growth. The sector has been proactive in embracing new technology and digitization, thus opening up multiple avenues for integrated marketing communications to play a significant part in future growth. We are delighted to have Usha join us to lead even greater opportunities within this space, as well as bring her expertise to bear across our full client portfolio.”



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