Heineken hopes to unite generations via latest campaign

01 Feb,2018

By A Correspondent

 

Heineken has launched an India-specific ‘Generations Apart’ campaign to address the father-son communication gap, a social norm prevalent in India, but an issue found worldwide. The experiment aims to surface invisible barriers and inspire open discussion.

 

Said Samar Singh Sheikhawat, Senior Vice-President (Marketing), United Breweries Limited: “With Generations Apart, Heineken has launched a campaign that is attuned to the Indian market for the very first-time. India is a key market for Heineken, and we are committed to exploring innovative avenues to engage with the Indian consumer. With the current generation gap and polarising opinions in the country, we felt it apt for us to play a part in providing a platform for people to open their world and spark positive conversations.”

 

Added Gianluca Di Tondo, Senior Director Global Heineken brand: “Open Your World gives us an unprecedented opportunity to help change attitudes and spark conversations between different ages, genders and cultures. This campaign reinforces our belief that you can build true human connections and break down barriers when you enjoy shared experiences”.

 

 

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