Discovery appoints Taproot Dentsu to create promos for Jeet

06 Feb,2018

By A Correspondent


Discovery Jeet, which is set to launch on February 1, has roped in Taproot Dentsu to create promos for the channel’s marquee shows.


Commenting on the association, Karan Bajaj, Senior Vice President & General Manager – South Asia, Discovery Communications India said: “We are delighted to have Taproot Dentsu on board. Taproot Dentsu’s team grasped the communication briefs in total and delivered clutter breaking creative ideas capturing Discovery Jeet’s ethos of ‘Hai Mumkin’. Simultaneously, the agency was also very impactful in bringing to the fore the protagonist’s journey of overcoming all odds.”


Said Ayesha Ghosh, General Manager – Taproot Dentsu (Mumbai) said: “Discovery Jeet’s programming content and quality is quite refreshing. Their philosophy is inspiring and we are excited to be part of this launch. The vision for the promos of their lead shows is an extension of this fresh approach. The intention is to engage the Hindi GEC audience in a way that has never been done before. And I think we have successfully risen to this challenge.”


Added Yogesh Rijwani, Associate Creative Director – Taproot Dentsu (Mumbai) said: “While Baba Ramdev is an exceptionally well-known personality, most people have only seen him either teaching Yoga or in Patanjali ads. Therefore, to show his rise above the opposition he faced, we needed to present him in a different avatar. By using shadow play, we could depict him metaphorically defeat every baddie that came his way, like a superhero of sorts.”



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