ASCI takes suo moto action against 152 ads in Nov 2017

09 Feb,2018

By A Correspondent


In November 2017, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 182 advertisements. A total of 243 cases were brought to ASCI’s notice and suo moto action was taken against 152 advertisements, and the rest being complaints through direct sources. Out of 182 advertisements against which complaints were upheld, 65 belonged to healthcare, 96 to education, three to personal care, seven to the food & beverages category and 11 from the ‘other’ category.


Said Abanti Sankaranarayanan, Chairman, ASCI: “ASCI is committed to the cause of self-regulation in advertising and it is our continuous effort is to protect the interests of consumers. Grievances against brands from various segments have been upheld for not abiding by the codes put forth by ASCI. Our association with several Government bodies helps us to cover the respective sectors with particular focus,”.



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