Amitabh Bachchan appointed brand ambassador for Lux Venus

06 Feb,2018

By A Correspondent

 

Kolkata-based innerwear brand Lux, has roped in Amitabh Bachchan as the brand ambassador for Lux Venus.

 

To connect the brand message ‘Yeh andar ki baat hai’ with the brand ambassador, Soho Square, Mumbai, conceptualised an extensive campaign featuring Bachchan in a witty character.

 

Ashok Todi

Talking about this association, Ashok Todi, Chairman, Lux Industries said: “Similar to Mr. Bachchan’s popularity as an actor, Lux Venus is liked by people of all demographics. Its appeal synergises with Mr. Bachchan’s personality. We hope to reach a wider market pan India with this endorsement.”

 

 

Anuraag Khandelwal

Speaking on the campaign, Anuraag Khandelwal, ECD & Creative Head, Soho Square, Mumbai added: “Advertising in the briefs and vests segment has always been about machismo and physique. Our goal was to break the category format and present Mr. Bachchan in a humorous as well as a memorable avatar. With Mr. Bachchan portraying a common man in a common setting, this TVC will strike a chord with the masses all over the country.”

 

 

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