Zee Telugu and Zee Cinema luundergo brand revamp

04 Jan,2018

By A Correspondent


Zee Telugu has unveiled a new brand promise and identity ‘AarambhamOkkaAduguthone’.  Furthermore, Zee Cinemalu, has also announced its new brand image. The new brand identities were unveiled by actor Chiranjeevi at the Zee Telugu Golden Awards ceremony that was telecast on December 31 2017 on Zee Telugu.


Embodying the new brand proposition, Samantha Akkineni has been announced as Zee Telugu’s brand ambassador and she features in the channel’s extensive multi-media campaign as its voice.


Said Anuradha Gudur, Business Head of Zee Telugu and Zee Cinemalu: “We started our journey with one step 12 years ago to emerge as channel that was progressive, young and dynamic. With many more milestones that are to come in the years ahead, we will continue to engage with our audiences and be the #ExtraOrdinaryTogether that we are in the television entertainment space. In our constant attempts to provide positive narratives through the channel, we have always had women adorning progressive characters who are ready to take those steps that lead them to greener pastures. With our refreshed brand packaging, we have Samantha Akkineni as the face of Zee Telugu who has stayed ahead in the game and has actively taken steps not only at an individual level but around her social sphere. Be it Jagruthi or Pratyusha foundation, she has always spread positivity and having her on board adds a lot more value to our brand.”



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