Vodafone presents its popular mascot in an augmented avatar at PBL

17 Jan,2018

By A Correspondent


Television viewers were greeted by the Vodafone Pugs in augmented avatar at the Premier Badminton League final. This is the first time that augmented reality has been seen on live TV in India, notes a communique from Vodafone.


Said Siddharth Banerjee, Executive Vice President – Marketing, Vodafone India: “Vodafone is an acknowledged global leader in technology innovations and has many firsts to its credit in leveraging technology strengths to engage more closely with customers. The finale of the Vodafone Premier Badminton League presented an opportunity for Vodafone India to highlight the newly launched 360 degree Data Strong Network campaign message to our audiences. We wanted to make our campaign ideas bigger and better, by extending this larger than life experience to television viewers – perhaps a first for any Indian brand.  The iconic Vodafone Pug, now back with a pack of pugs, brings alive our proposition that the Vodafone network is getting stronger every hour to deliver a ‘Data Strong Network’.”



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