The pug’s back in Vodafone ads

10 Jan,2018

By A Correspondent


Vodafone has brought back its iconic mascot – Cheeka the pug – along with an entire Pug army to charm customers with its new campaign.


Commenting on the campaign conceptualised by Ogilvy India, Siddharth Banerjee, Executive Vice President, Marketing, Vodafone India said: “From the early 2000s, our pug has always been associated with Hutch and then Vodafone’s reliable network. The new campaign #StrongerTogether highlights our continued commitment to providing a world class network experience and we are delighted to present Cheeka and friends to our generation of customers in India. We hope people like the evolution of the ‘Network That Follows You’ to the refreshed thought of The Data Strong Network which always Follows You.”


Added Kiran Anthony, Executive Creative Director, Ogilvy Mumbai: “Refreshing icons is always difficult. People still remember our first boy and dog ad. and even the line, “wherever you go, our network follows.” The challenge was to convey the new network proposition, ‘we are getting stronger’ while retaining the simplicity and charm of our most loved asset.”



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