Tecno unveils ad campaign to promote ‘Camoni’

25 Jan,2018

By A Correspondent

 

Tecno Mobile has announced the launch of its ad campaign for its smartphone Camoni. The campaign is created by Creativeland Asia and is directed by Kartik Ramnathkar and produced by MayurGoel.

 

Commenting on the TVC, Gaurav Tikoo, Senior Vice President Marketing, Transsion India, said: “Seizing the fun and worthwhile moments in a day and sharing it with one’s friends and folks is a trend of this insta-age. Riding on this trend, Tecno’s Camoni series has been designed for the spirited people who like to keep up with such drifts in a generation. Through this TVC, the idea was to bring its superlative camera features to the fore and highlight Camon i’s brand promise ‘Magic in any light’.”

 

On the launch film, Anu Joseph, Chief Creative Officer, Creativeland Asia, said: “Two truths define this film. The first one is that young people today document their entire lives on their smartphone cameras. And the second truth is that TecnoCamoni has some of the greatest features on both its cameras that make it the best to take pictures in any kind of light (you should actually see the pictures it can shoot in the lowest of lights to believe it). The film is a portrayal of both these truths.”

 

 

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