Pepperfry turns six; announces discounts via new campaign

10 Jan,2018

By A Correspondent


On the eve of its sixth anniversary in India, Pepperfry has announced the ‘Birthday Special Sale’ initiative offering discounts up to 50 per cent off on its website. The sale communication and anniversary celebrations are being promoted via a multipronged campaign spread across traditional, social and digital platforms.


Said Kashyap Vadapalli, CMO and Business Head: “We are proud and humbled by the love extended by our consumers who have helped us build India’s favourite home and furniture brand in just six years. Our main campaign film is a culmination of the joy we have felt in delivering products to our customers and the happiness experienced by them in creating dream homes. As we continue our mission to help build 20 million beautiful homes by 2020 we look forward to strengthening our consumer franchise further and build on our core capabilities and strengths to continue to deliver happiness to them.”



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