Parle Agro appoints Allu Arjun as brand ambassador for Frooti

10 Jan,2018

By A Correspondent


Parle Agro has appointed actor Allu Arjun as the face of the company’s flagship brand, Frooti. The Tollywood superstar will be Frooti’s first-ever brand ambassador for this region and the association will play a pivotal role in consolidating Parle Agro’s foothold in the South India which is second most contributing region after North is a priority market for Parle Agro.


Commenting on the announcement, Nadia Chauhan, Joint MD and CMO, Parle Agro said: “With a strong focus on South India, it has been necessary for us to drive aggressive inputs for both Marketing and Sales & Distribution efforts in the region. Allu Arjun strongly reflects the brand’s personality making him a perfect fit and will play an integral part in taking Frooti to new milestones.”



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