Nykaa celebrates strides made by Indian women in latest brand campaign

23 Jan,2018

By A Correspondent

 

Multi-brand online beauty retailer Nykaa has launched its maiden campaign conceptualised by Mullen Lintas. The campaign is a celebration of confident and successful strides made by women in different walks of life. The film was helmed by Konkana Sen Sharma and features model and actor Tara Sharma.

 

Speaking about the campaign, Virat Tandon, CEO – Mullen Lintas said: “It’s a great time to be woman. They are challenging stereotypes, dismissing the status quo. There is a definite and positive shift in the way women are embracing power and success. And it’s exactly this unapologetic assertiveness that we are applauding in our campaign for Nykaa.com. We are really proud to partner them in their maiden campaign ”

 

Added Falguni Nayar, Founder & CEO, Nykaa.com: “At Nykaa we believe things are improving for women in terms of greater opportunities to participate and achieve in diverse field of work. Traditional stereotypes of what roles were suitable for women are being broken – we have a woman as a Defence Minister, earlier as Commerce Minister, we have women as pilots, we have actresses being able to embrace motherhood, and women are achieving greater heights in sports. We believe these are good times for women, a time to celebrate how women have embraced multiple and diverse roles – they believe in themselves and dream for themselves. Women want to be the primary actor of their life. We partnered with Mullen Lintas with their great reputation for helping brands deliver their message on traditional as well as new mediums and we are really happy to have none other than Konkana Sen Sharma’s artistry to bring the message to life.”

 

 

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