New McDonald’s campaign features real-life toy collectors

08 Jan,2018

By A Correspondent


McDonald’s India has unveiled a new digital campaign titled ‘Toys are for kids of all ages’ featuring the story of 35-year-old Bengalurian Sunil Chawla, who has collected 300 Happy Meal toys over the years. The ad shows Sunil speaking fondly about how his obsession with the Happy Meal toys began.


Speaking about the initiative and campaign, Seema Arora Nambiar, Senior Vice President – Strategy, Innovation & Capability –McDonalds India said, “Since the launch of the iconic Happy Meals in India in 1997, it has grown in popularity. The toys that our customers have collected bring back the happy memories created over food. We wanted to celebrate the emotional connect that our customers have with the brand through their Happy Meal toys, which is why we have featured a real life Happy Meal toy collector and his story in this ad film!”


Added Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia: “There is a child in all of us, and we keep indulging this child with its favourite treats however old we may be. McDonald’s has just made it easier for everyone to embrace this child. We don’t stop liking toys, for instance, just because we grow up, do we? The joy of collecting toys knows no age. This simple idea got us to the story of Sunil, and we knew it was a story that our consumers would instantly resonate with.”



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