Lowe Lintas bags mandate for Xiaomi

05 Jan,2018

By A Correspondent


Xiaomi India has appointed Lowe Lintas Bangalore to handle the creative mandate for the brand. Xiaomi.


Speaking on this new business win, Raj Gupta, CEO, Lowe Lintas commented: “It is a proud privilege for us at Lowe Lintas to be chosen by Xiaomi, a brand that has such a huge fan following. We will strive to reinforce this love and get more consumers to fall in love with Xiaomi”


Added a Xiaomi spokesperson: “Xiaomi is the No 1 smartphone brand in India. And what has helped us reach there is the constant innovation that is at the core of the brand. In just under three years, Xiaomi has won immense love and innumerable fans in this country. We now aim to establish our vision of ‘Innovation for everyone’ firmly and bring relevance through our products to every Indian. In Lowe Lintas, with its irrefutable experience and expertise in building lasting brands, we have found a perfect partner for the task at hand.”



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