IRS 2017 to release on Jan 18

12 Jan,2018

By A Correspondent [updated with time and venue]

 

So the verdict on how the various newspapers and magazines are doing will be known in a few days from now. On Thursday, January 18, from 3 to 5pm at the Jade Garden, Nehru Centre, Worli.

 

Ashish Bhasin

Confirming the date, Ashish Bhasin, Chairman, MRUC and Chairman and CEO – South Asia, Dentsu Aegis Networks, said in a statement: “IRS has played a vital role in shaping media research in India for the past two decades, and I’m confident that the 2017 report will further enhance its role and credibility of being an industry study. I would like to thank all the MRUC and RSCI Members for their contributions in making the study robust.”

 

The IRS 2017 Report records the highest ever sample size of over 3 lakh individuals across the country. Apart from being the currency for print planning, it is the most authentic and widely used source of media and consumer insights for advertisers, publishers, agencies, and broadcasters, notes a communique.

 

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