HUL’s take 2 on ‘SwachhAadatSwachh Bharat’ seeks to create a nation of Playing Billion

25 Jan,2018

By A Correspondent


Hindustan Unilever Limited, as part of their SwachhAadat, Swachh Bharat initiative has launched a new campaign – A ‘Playing Billion’ to promote three simple hygiene habits among children. The campaign was launched by actor Kajol, the newly appointed advocacy ambassador for the initiative.


Talking about the campaign, Sanjiv Mehta, CEO and Managing Director, Hindustan Unilever Limited said: “We believe that it is through our ‘SwachhAadatSwachh Bharat’ campaign that HUL can support the Government’s Swachh Bharat Abhiyan. Through the ‘Playing Billion Campaign’, we aim to reinforce the need to adopt three simple hygiene habit and promote good health and hygiene practices among children.”


Commenting on the campaign, Arun Iyer, Chairman & CCO, Lowe Lintas said: “As a nation, the biggest victims of poor sanitation and unhygienic habits are children, and these often rob children off small and simple joys of childhood. In this campaign, with kids at the centre of our communication, we made an attempt to not only tap into the collective consciousness of the society but to also directly encourage children to adopt these life-saving habits. The narrative is further accentuated by weaving it around Cricket. The SwachhAadat initiative is close to our hearts, and I’m happy that it gave the brands (Lifebuoy, Domex and Pureit) an opportunity to be agents of behavioural change.”



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