By A Correspondent

Hoichoi, a digital platform exclusively for Bengali content, has launched its brand anthem.

The music video for the anthem has been directed by Tollywood director, Birsa Dasgupta and produced by SVF Entertainment. The tune has been composed by Indraadip Das Gupta and written by Prosen and Rajeev Chakraborty. Singers Ishan, Somlata and Prasmita have lent their voices to the anthem while Suyasha Sengupta, the lead singer of Indie Rock band Ganesh Talkies, has also been roped in as part of the video.

Speaking about the hoichoi Anthem, Vishnu Mohta, Executive director – SVF and co-founder, Hoichoi said: “The message of the anthem is to bring people together through entertainment, which is also the mission of hoichoi, as a brand.”