Greenply takes a dig at cheap plywood offerings in latest brand campaign

08 Jan,2018

By A Correspondent

 

Greenply Industries Limited (GIL) has kicked off its Ask Greenply campaign with a TVC created by Ogilvy & Mather.

 

Said Sujoy Roy, Managing Partner (Creative), Ogilvy & Mather, Kolkata:  “The aim of this campaign was to make our consumers aware of the perils of compromising on the quality of plywood. We wanted to arrest the customer’s attention with the help of facts and humour. I think we have done an excellent job!”.

 

Added Kamal K Mishra, Associate Vice President and Head – Marketing at Greenply:“Plywood accounts for a small portion of the total investment in furniture. Yet if you look at consumer trends, you will see that they are willing to spend on veneers and polishes, but not so much on plywood- the most important component of furniture. The TVCs do a great job in bringing this fact to light. Greenply strives to make consumers aware of plywood’s importance, so that they can identify their needs and prioritise their investments. We have introduced the Ask Greenply platform to provide our customers with relevant information on plywood. All they need to do is ask Greenply. We hope that this TVC will do a great job in spreading the word,”

 

 

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One response to “Greenply takes a dig at cheap plywood offerings in latest brand campaign”

  1. kondala rao says:

    how do you achieve E1 certification for greenply?

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