DSport partners Viacom 18 for NIDAHAS Trophy 2018

31 Jan,2018



DSport has acquired the exclusive India broadcast rights of NIDAHAS Trophy 2018 and has joined hands with Viacom18 to telecast the series live. While DSport will air the English commentary, Viacom18-owned channels Rishtey Cineplex and Cineplex HD will feature Hindi commentary for the tournament.


Explaining the rationale behind the partnership, Sudhanshu Vats, Group CEO, Viacom18 said, “Sports broadcasting is a bit of a business conundrum – it represents a sizeable opportunity, but the cost of entry tends to be prohibitive. It has been a white space that we have continuously been evaluating and this association with DSport to air the NIDAHAS tri-series provides us with a fertile testing ground. As we endeavour to test waters with our very first broadcast of an international sporting property, what better than a cricket tri-series involving the national team.”


“The future belongs to collaborative broadcasting and this association between Discovery’s DSPORT and Viacom18’s Rishtey Cineplex is a pioneering initiative that seeks to broaden the horizon of sports broadcasting in India,” said Raj Nayak, COO, Viacom18 adding, “Cricket is much more than a sport in this country – it is an emotion. With this collaboration, we will be taking this emotion to more than ~460mn additional viewers in India.”


Commenting on the partnership, T.S. Panesar, Head of DSport Business said: “In a first of its kind arrangement we are delighted to partner with Viacom18’s Rishtey Cineplex and Cineplex HD to bring Hindi telecast of the NIDAHAS trophy to millions of fans in India. The NIDAHAS trophy celebrates 70 years of Sri Lankan Independence and as such holds a special significance and we expect a keenly fought contest between India, Sri Lanka and Bangladesh.”


This tri-nation international T20 tournament will culminate on March 18. All matches will be played at the R Premadasa Stadium in Colombo.



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