Discovery Jeet to launch on Feb 12

10 Jan,2018

By A Correspondent

 

Discovery Jeet announced its launch plans for February 12. With the credo of ‘Hai Mumkin’, the channel has got its distribution and programming act together along with signing on Netflix as its OTT platform partner. The channel will launch with five hours of programming band daily out of which three hours will be original programming built on the thesis of underdog winning. It will be available in Hindi, Tamil and Telugu.

 

Said Karan Bajaj, Senior Vice-President & General Manager- South Asia, Discovery Communications India: “Discovery Jeet is the biggest ever attempt with ‘purpose at scale’ in the Indian entertainment space. We have done our research, evaluated India’s zeitgeist and created an entertaining yet purposeful content philosophy which will touch the heart of Indians across the country. The exciting content proposition, the never-before reach at launch, and a disruptive marketing campaign makes us confident about the success of the channel. It is heartening to note that the content slate for Discovery Jeet is attracting so much interest and attention even before the channel is on air.”

 

Added Sameer Rao, VP-Head of Mass Entertainment-South Asia, Discovery Communications India: “Discovery Jeet’s differentiation comes from our lineup of dramatic, compelling stories of real, relatable characters presented in a cinematic, larger than life format. It is a representation of a strong emotion of ‘hai mumkin’ which is palpable in Tier II and III towns across the country.”

 

 

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