Celebrity Tic-Tac-Toe game show ‘Tollywood Squares’ takes off in India

29 Jan,2018

By A Correspondent


Video-on-Demand OTT service by Vuclip and PCCW, Morris Street Advisors, Star Maa and GroupM’s Motion Content Group have come together to launch global format Hollywood Squares to India. This collaboration will present the Indian version of multiple Emmy award-winning and internationally successful CBS show format Hollywood Squares for the Telugu audience titled ‘Tollywood Squares’. This partnership will help deliver content cross-platform as the show will be available on a digital platform and a television channel simultaneously.
Hollywood Squares is the first major game show format from CBS to be produced in India. Created in Telugu, the 26-episode weekend show will air every Saturday and Sunday at 9:30pm. Hosted by film actor and television personality NavdeepPallapolu, the series will be based on Tic-Tac-Toe, a universally popular game and will showcase nine new celebrities and two new contestants in each episode.


Elaborating on the show and partnership, Vishal Maheshwari, Country head, Viu India said: “We are thrilled to bring the most sought-after celebrity game show of Hollywood Squares regionalized for our Telugu audience. At Viu, our constant focus is to bring refreshing narratives and exciting new formats that appeal to the millennials. Our insights gave us the belief that a format like this, which is iconic in its own right globally, would be a timely new addition to our bouquet of differentiated content.”


Added Alok Jain, Business Head, Star Maa: “Weare pleased to bring ‘Hollywood Squares’, an international award-winning format first in India for the Telugu people. The show is an exciting version of our favourite childhood game “Tic-tac-toe”, however, adapted for television viewing with interesting celebrities in the 9 squares of the game. I am confident that this show will take our viewers across all age groups back to the memory lanes and the concept of this show will transform the TV viewers’ experience. We are extremely pleased to partner with Viu and together this show will entertain our viewers.”



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