BTVI announces programming line-up for Budget 2018

17 Jan,2018

By A Correspondent


BTVI has announced its programming line-up in the run up to Union Budget 2018. The channel has introduced the theme ‘For New India’ for its entire budget programming.


Megha Tata

Said, Megha Tata, COO, Business Television India (BTVI): “With a keen eye on the Indian economy, growth agenda, India Inc’ss performance and expectations from the Budget, BTVI has always focussed on providing differentiated content and real-time updates to our viewers. With our association with Republic TV especially for the Union Budget, I am very confident about delivering an all-round perspective on the budget.”


Siddharth Zarabi

Added Siddharth Zarabi, Executive Editor, Business Television India (BTVI): “With all eyes on the much-anticipated Budget 2018 we have lined up a comprehensive mix of special programming that will provide audience a holistic view of the budget through analysis and its impact across sectors. We have always provided our viewers with sharply focussed content and our shows are designed to cater to key stakeholders in the economy ranging from an industrialist to a common man. BTVI is poised to present yet another significant budget season with a prominent line up of economists, market experts, CEOs and foreign investors.”.


Said Anuj Katiyar, ‎Head – Marketing and Research, BTVI: “In addition to the on-air line-up, BTVI has designed a 360-degree campaign across different platforms i.e radio, print, trade, outdoor and digital. With programming focussed on the consumer benefit, the marketing plan has been devised keeping the consumer touch points in mind. The campaign brings forth the consumer needs and drives them to the channel where the needs are addressed through our editorial initiatives.”



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