Veeba explores innovators in Indian kitchens

05 Dec,2017

By A Correspondent


Veeba has launching its first national marketing campaign with a strategy to align itself closely with the creativity in Indian kitchens under the strapline “Aaj Kya Khaoge?”


Said Viraj Bahl of Veeba: “As a brand that is in tune with the young and modern Indian, we are sensitive to the changing dynamics in the kitchen. With Veeba every member of the family could cook and consume the food. One of the most asked question in every household is “Aaj Kya Khaoge?” and our wide range of tasty products aim to answer just that. We have a product for every mood and occasion.


The campaign has been created in partnership with Taproot Dentsu and MSix.


Added Titus Upputuru, Creative Head, Taproot Dentsu:“Kitchen is the new playground. Men and women are increasingly finding joy in being creative with food! This is where we found the sweet spot for Veeba’s first television campaign,“Aaj Kya Khaoge?” As the husband and wife duo get creative with Veeba, they engage in playful banter that derives its inspiration from everyday conversations over food”.


Said Saket Sinha, Leader, mSix India: “As the media agency on record for Veeba, mSix is planning to engage consumers with various touch points across a multi- channel integrated campaign. We will put in our best to deliver the desired outcome for Veeba.”



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