Stage set for Vodafone Premier Badminton League

15 Dec,2017

By A Correspondent


As the third edition of the marquee badminton tournament is around the corner, the #Baddies are back in a new film released by Star Sports, the official broadcaster of the Vodafone Premier Badminton League.


Star Sports has released a new ad film to coincide with the upcoming Vodafone Premier Badminton League. The players flaunt their distinctive badminton moves to intimidate competitors, in the new film titled #SmashTheHouseDown. The campaign film features Olympic medalist and World Number 2, PV Sindhu, Commonwealth Games medalist, Saina Nehwal, World Number 3 Kidambi Srikanth and Indian badminton mavericks like HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram.


This is what a Star India spokes person said: “The Vodafone Premier Badminton League has transformed the sport of Badminton for Indian sports fans. In the campaign, #SmashTheHouseDown, fans can see aggression of a typical shuttler, coupled with style and the uniqueness to flaunt their skills on or off the court. The league is bigger and better this year, and we are looking forward to some smashing Badminton action.”



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