Sigh. Zenith retains Nestle

07 Dec,2017


By A Correspondent


So what is an essentially account retention move doing as the lead story on MxMIndia today? Because one, it’s our biggest story of the day. And two, we are committed to tracking the media agency business beyond just news on movements. But, most importantly, it means a lot for Zenith (earlier called Zenith Optimedia)… it is Zenith’s biggest account in India, estimated to be in the region of Rs 650 crore annually.


Leading chocolate-to-beverage conglomerate Nestlé India has retained Zenith as its Agency on Record for its media business. Recently Nestle had also consolidated its Nutrition digital marketing business with Zenith and DigitasLBi.


The FMCG major called for a review after five years in November 2017 which saw some leading media groups from across the country participate. Zenith was appointed as Nestlé’s media agency in 2005 and has been handling the company’s media duties since, across business segments.


Said Tanmay Mohanty, Group CEO, Zenith India says, “Nestlé is Zenith’s flagship account and we have had this relationship for more than a decade. We are super delighted that the client has once again handpicked us and it is a clear endorsement of Zenith’s competency and ability to deliver.”


In India, Zenith’s key clients include Nestlé, Parle Products,   Micromax, Toyota, ZTE Mobile, Honeywell Air Purifiers, H&M, Singapore Tourism Board, Fox Networks, BASF and Singapore Airlines among others.



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