Sahara Media Group hires Alok Nair as Chief Commercial Officer

28 Dec,2017

By A Correspondent


Sahara Media Group, which runs a bouquet of national and regional channels, Rashtriya Sahara editions of Hindi newspapers, as well as Rashtriya Roznama editions of Urdu Newspapers is undergoing a strategic and structural rehaulin terms of content, technology, branding and distribution. Under the process, the group has hired Alok Nair as a Chief Commercial Officer. Nair will contribute in evolving a commercial strategy for the network and comes with experience with The Times of India group Network 18 and Bloomberg TV India in the past.


On the ongoing changes, Abhijit Sarkar, Guardian of the Sahara Media Group said: “There is an evident change in media consumption habits, which needs to be understood, apprehended and calibrated to. We are confident that the current strategic changes undertaken the present team at Sahara Media Group will help in better leveraging the depth of our network along with notching up scales to current and future requirements of the viewers.”


Added Arup Ghosh, CEO & Editor In Chief of Sahara Media Group:“ Sahara Media group is one of the biggest full play media house in the country that cater to regional & national audiences through all mediums – Print, Digital & Broadcast. The group has always remained an Indian hallmark in terms of its technological investments and has one of the widest news gathering or dissemination network. With changes emerging in the entire space of news gathering, dissemination, analysis, presentation and consumption, we are on the path of reinventing ourselves and reclaiming the position, which we deserve, based on our intrinsic strengths. The last few months we have been focusing on content revamp and very soon our viewers will see an energised sharp product. Shri Alok Nair has joined the team and will work on evolving a robust sales and marketing strategy plus contribute towards creation of a robust marketing and branding strategy.”



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