By A Correspondent

On the back of the launch of Google’s Pixel 2 has launched a new campaign featuring Rahul Dravid conceptualised and executed by Lowe Lintas, Delhi

The three-minute film aims to showcase the user in a real manner, with Pixel 2 seamlessly being part of their life. Dravid, a cricketing legend and coach has been roped in by the brand to share real user’s experience in the film. The personality traits of Rahul – dependable, honest, passionate, genuine and one with a smart cricketing brain are a perfect sync with the smartness and simplicity Pixel offers and the brand attributes of Google.

Said Sapna Chadha, Marketing Director, India and South-East Asia, Google: “The range of features such as Assistant, Maps, Search, Camera clarity, Unlimited storage through Photos, etc that Google’s Pixel 2 offers addresses consumer pain points and finds ways to ease our lives. Like everything we do at Google, Pixel is about the user. It’s a belief in the awesome things consumers can do with the best tools we can give them. The new campaign highlights and exemplifies that in an engaging way,”

Added Joy Mohanty, Regional President (creative) North & East, Lowe Lintas: “It was interesting to see what lies on the other side of The Wall – Rahul Dravid, the Coach. We see him hang out with the new kids on the cricket block. And he shows them a trick or two. Aided all along, of course, by his superbly smart Pixel 2.”