NatureFresh Sampoorna Chakki Atta promotes food security with #NoKhaaliPet campaign

19 Dec,2017

By A Correspondent

 

Nature Fresh Sampoorna Chakki Atta has chosen to promote food security with its new brand campaign #NoKhaaliPet.The brand partnered with Akshay Patra, a leading NGO that runs school lunch programme across India.

 

Said Deoki Muchhal, Managing Director of Cargill’s food business in India: “This campaign blends in seamlessly with the ethos of the brand, which lies in nourishing people by providing the ‘best of nature’. The statistics related to hunger-related issues is very disheartening and the cause is very close to our hearts. On the occasion of Human Right’s Day with the #NoKhaaliPet initiative, we aim to make a difference and invite stakeholders to contribute towards eradicating hunger from our country.”

 

 

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