MTV acquires broadcast rights for Box Cricket League

26 Dec,2017

By A Correspondent

 

Youth channel MTV and Box Cricket League come together to offer a mix of cricket and entertainment in typical MTV style.

 

MTV will join hands with Balaji Telefilms and Marinating Films to the celebrity cricket matches with the over 200 television celebrities starting February 13, 2018.

 

Commenting on the association with Balaji Telefilms Limited, Raj Nayak, COO, Viacom18 said: “We all know about young India’s obsession with cricket! With MTV Box Cricket League, we will be taking the nation’s obsession with cricket and entertainment a notch higher by ensuring we give the youth of India what it wants – celebrities and cricket – on a channel they love the most – MTV. Not only is the MTV Box Cricket League a fun concept but also an opportunity for viewers to see their favourite stars in a new avatar and engage with brand MTV in a whole new manner. It’s going to be extremely exciting to see the league unfold on screen for both, us and the viewers.”

 

Added Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18: “MTV is a brand that knows the pulse of the youth like no one else does and cricket being a sport which fascinates a lot of youngsters, we knew this would be a perfect association for us. When Prime Time stars take on their new role on the cricket pitch, we’re positive young India is going to sit up and not only take notice but follow each match in the league with keen interest. The stellar line up of celebrities will definitely make MTV Box Cricket League all the more engaging for our young viewers.”

 

On partnering with MTV, Ekta Kapoor – JMD, Balaji Telefilms, said: “MTV BCL 2018 is a reboot that’s set to excite and entertain viewers across the television and digital medium. With a prime time slot on India’s top youth channel, MTV BCL is poised to take the audiences on a dramatic sport extravaganza. Add to this the top male and female faces of indian television and the landscape is unlike any other. Audiences today are ready for clutter breaking content and this is a step in that direction.”

 

 

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