Mindshare appoints M K Machaiah as Chief Innovation Officer – S Asia

12 Dec,2017

By A Correspondent

 

Mindshare has announced the appointment of M K Machaiah, better known as Mac, as Chief Innovation Officer – South Asia.

 

In this role, Mac will lead the integrated approach to consumer engagement and strengthen brand propositions across all consumer touchpoints including traditional, social and experiential. He will be responsible for setting up Innovations Lab through systemic integrations of Content+, Social and Activations and building sports practice. He will build future ready capabilities and revenue models by assessing scope of each practice, set the innovation vision and drive the team to work on client specific propositions.

 

Said Prasanth Kumar, CEO Mindshare South Asia, on the appointment: “Mac has been a part of the Mindshare family and comes with credible and rich experience in the industry. We have always taken not just the lead but also the leap in defining industry’s best practices and becoming the trusted marketing partners for our clients. To take this leap, we have appointed Mac Machaiah as Chief Innovation Officer – South Asia who brings experience across industries and markets, which makes him the perfect fit to assist in the growth of the agency. We warmly welcome Mac on his new role and look forward to reaching greater heights.”

 

Commenting on his new role Mac said: “Mindshare is one of the largest media agencies and I am extremely delighted to embark on a new journey with them. It’s an honour to be a part of an organization with great stature in the industry.  I am excited to be working with some of the top creative and strategic minds in the industry at Mindshare. I look forward to utilise my knowledge and experience to fortify our position in the market and assert the trust of our partners and consumers”

 

 

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