HDFC Life’s ULIP campaign takes on bullying

21 Dec,2017



HDFC Life Insurance Company has launched a new ad campaign on Unit Linked Insurance policies for planning a child’s future. The ad highlights the issue of bullying and conveys a message that parents need to empower their children to fight their own battles, making them self-reliant.


Commenting on the new campaign, Pankaj Gupta, Executive Vice President- Strategic Alliances, Bancassurance and Marketing, HDFC Life said: “As parents, financial security is not the only gift we want to leave behind for our children. We also want them to be emotionally independent. Our ULIP offerings enable parents to plan their child’s future over the long-


On the creative front, Rajdeepak Das, Chief Creative Officer, Leo Burnett South Asia said: “To truly imbibe ‘Sar Utha Ke Jiyo’ in today’s world, we needed to understand what’s happening with the kids today. Of the many problems that they face today, bullying is something that kids are unable to tackle head on. We wanted to use this as a metaphor to highlight the importance of teaching children to be emotionally independent. I am proud of how our philosophy flows through this entire campaign, and I am confident consumers will relate to it and do what is best for the emotional health of their children.”



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