Filmfare Awards moves to Colors from Sony

27 Dec,2017

By A Correspondent

 

Okay, it may be incorrect to compare the loss of these rights to that of the IPL, but, well, Sony Entertainment Television has lost the rights to the biggest event in Hindi mass entertainment, the Filmfare Awards. The sixty-third edition of the premier awards – regarded as the Oscars of the Hindi film industry – will be aired this year on Colors. The event will happen in Mumbai on January 20 with Shah Rukh Khan as host. The date of telecast has not yet been announced.

 

While Colors has bagged the rights for the Filmfare Awards, it hasn’t junked the Stardust and IIFA Awards, in both of which it has invested a fair bit to promote over the last few years. The announcement has already sent shock waves in the industry. A few years back, Colors had also acquired rights for IIFA Awards from Star Plus. And with Filmfare in the kitty, one can expect greater action on live entertainment coverage in the coming year.

 

Commenting on the acquisition, Raj Nayak, COO, Viacom18 said: “What a happy ending to 2017 as we welcome the iconic black lady into the Colors family. The black lady is perhaps the most recognisable award in the country and the addition of which to our bouquet of offerings will make our channel the Mecca of entertainment for the viewers.”

 

Added Deepak Lamba, CEO, Worldwide Media: “We are happy to announce the latest edition of 63rd Jio Filmfare Awards 2018. Last year, Filmfare took few big steps in strengthening its foothold and expand its reach on the digital platform with strategic associations with Facebook, twitter etc. This year as well, we aim to set a new benchmark by reaching out to our patrons using television as well as digital platforms. We are also delighted to announce Colors as our exclusive television partners. We promise to continue to offer the best in entertainment awards and bring Bollywood’s biggest stars under one roof for the celebration of the best of Hindi cinema in the year gone by. Considering the response and admiration received for Filmfare Short Films Awards, we are excited to announce its return this year.”

 

At the time of writing, MxMIndia has been unable to confirm the year from when Filmfare Awards rights have rested with Sony, but it’s clearly been for around two decades. One entertainment business portal has even indicated that it’s been with Sony since 1995.

 

 

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