Elephant brings out #BoldlyBritish in Witlinger’s new packaging

26 Dec,2017

By A Correspondent

 

Pune-based Elephant has created a new visual language on the bottle to communicate Witlinger beer’s British personality. The new design with ‘British Bulldog’ as a mascot characterises Witlinger’s British origin.

 

Speaking about the brand’s new design, Anuj Kushwah, Managing Director and Founder said: “This is an exciting time for Witlinger as we are showcasing our true identity and characteristics of being very British and honest with what we do i.e. making sincere and honest craft beer. This definitely adds fun in drinking good craft beer with the great bold design.

 

Added Ashwini Deshpande, Co-founder, Director Elephant: “While many craft beers try to keep their origins ambiguous , here was a brand that wanted to convey its British origin unabashedly. We decided to leave the cliched British iconography and found a true hero in British bulldog! The idea is to bring various facets of the persona to life on align with each of the crafted brews.”

 

 

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