Columbus wins digital duties for baddie league PBL

22 Dec,2017

By A Correspondent

 

Columbus India, the digital agency from Dentsu Aegis Network, has won the digital media mandate for Premier Badminton League (PBL). The league goes live in this season from tomorrow, December 23 2017 till January 24, 2018.

 

Speaking on the association, Prasad Mangipudi, Founder, Sportzlive said: “This relationship will help Sportzlive and PBL to get media engagement services from Columbus’ unique ‘Media Engagement Framework’, enabling the event to reach millions of digital audiences in India & abroad”.

 

Added Nitin Sabharwal, CBO, Columbus India: “We look forward to this chapter of PBL with great enthusiasm and have deployed a dedicated team for media measurement & data driven media buying. Our audience engagement framework will ensure that PBL gets to reach maximum badminton and sports enthusiasts across the globe.”

 

 

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