Budweiser launches first ever TVC in India

29 Dec,2017

By A Correspondent

 

Budweiser has unveiled its first ever TVC in India titled ‘Let Your Sound be Seen’.

 

The TVC marks the brand’s music-led campaign under Budweiser Experiences. The TVC, developed by creative agency Wieden and Kennedy, is a 45-second film that captures the brand philosophy and asks the youth to express their true self through music.

 

Commenting on the campaign, Kartikeya Sharma, Marketing Director, ABInBev, India, said: “2017 has been a fantastic year for Budweiser Experiences, as we brought to life never-seen before music and cultural experiences like Halloween and BUDx in India. Our first Made-in-India TVC captures how music provides real freedom to today’s millennials and inspires them to live life on their own terms. Budweiser Experiences will continue its agenda of effective storytelling and impactful story-doing in the coming year as well.”

 

Speaking about their inspiration behind the campaign, Jonathan George, Creative Director, Wieden and Kennedy, Delhi added: “Our task was to make an international brand feel approachable to the Indian millennial via the passion point of music – so we showed a house party that makes you wish you were there, combining a modern vibe with the spontaneity of the Indian scene. We wanted to give a message that through music, anyone and everyone can show their true selves. Getting the music right was equally crucial, and Jungle’s ‘Busy Earnin’ gave us the perfect texture of old-school synth and energetic dance music.”

 

 

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