Boomtime ahead for News Media

19 Dec,2017

By A Correspondent


It’s been one helluva election. If the last four weeks of campaigning were exciting, Results Day like the last few overs of a T20 match. Nail-biting.


While the BJP will form the government in Gujarat, one is sure that even Arnab Goswami, after spending some 18-odd hours in the studio on Monday, would concede that the elections (and the results) were more about the coming of age of Rahul Gandhi, than the electoral victory of Narendra Modi and the Bharatiya Janata Party (BJP).


Much lampooned and ridiculed, Gandhi had anuncharacteristically bright election campaign. It may be argued that while he may have been aboveboard, his younger leaders were not so charitable, and Congress did use the caste card, which is as regressive – or possibly more – as using religion in elections.


But votebank politics is not new, and all smart political parties now employ data scientists to figure what could work to their advantage.


The Gujarat election results – with the BJP bagging 49% of the popular vote yet missing the three-figure mark – heralds achche din for the news media.


With many state elections next year – other than a few North East states, there’s Karnataka, Rajasthan, Madhya Pradesh and Chhattisgarh. All four being very key for both the BJP and the Congress.


The blossoming of Rahul Gandhi as a political leader, his success in the Gujarat elections even though his party emerged as a not-too-distant second, and an equally hyperactive BJP will ensure that the run-up to the 2019 elections will be action-packed.


All is not lost for the BJP yet. It still rules the country and 19 states, and most of them with good mandates.


For the print, television, digital and social mediaplatforms in the country, it is indeed boomtime ahead. All of this also means huge newsgathering spends for the traditional media and budgets going through the roof.


But if you are in the business of news, there’s nothing more exciting than elections. At MxMIndia, we’ll be watching!



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