VIP Industries has launched its new ad to commemorate 50 golden years in India. This new campaign offers a modern twist features superstar Hrithik Roshan and highlights VIP as a “perfect travel partner of India for generations”.

Creatively conceptualised and executed by Whyness, the TVC encapsulates how the luggage brand has always been a trusted companion for travelers around the world.

Said Sudip Ghose, Senior Vice President – Sales, Marketing and Service, V.I.P Industries: “This is a very exciting year for us at VIP Industries, as we complete 50 years of being market leaders in the luggage industry. From a single brand to offering a diverse product portfolio across multiple brands, VIP industries has come a long way. And we have only our customers to thank for all the love and support they would have shown us. Therefore, we are doing our bit by offering 50 per cent discount on our select ranges. We hope to continue our endeavor to manufacture world class products and provide numerous different offerings to make travel simple and convenient for millions of people around the world in the future. We completed 50 and are ready for the next 50.”

Speaking from a creative perspective Ravi Deshpande, Chairman, Whyness added: “This ad is a celebration of VIP’s ‘50% off on its 50th anniversary’ offer. Bringing together Hrithik Roshan and a contemporary version of the classic VIP jingle make the ad just right for the occasion.”