Total unveils integrated campaign for Quartz Engine Oil

03 Nov,2017

By A Correspondent​


Total has launched an integrated campaign for their product Quartz, a car engine oil.


Speaking about the integrated campaign, Gayatri Ojha – VP (Marketing & Corporate Communications, CSR) Total Oil India said, “Total’s integrated campaign for “Quartz” car engine oil aims to give an impact driven approach to the brands’ marketing strategy, which will help reinforce our market positioning and boost the customer acquisition process. We are positive that this marketing initiative will give us the desired impact with a reach of 50 million and more. This campaign will see an interesting mix of Digital, Radio and offline communication and their cross amplification. We want to communicate that if you love your car, do take good care of the engine. We at Total understand the needs and wants of a car owner very well and through this campaign this is what we actually want to address. The campaign seamlessly establishes our product brand promise “Keep your Engine younger for Longer”.


Said Gayatri Ojha – VP (Marketing & Corporate Communications, CSR) Total Oil India: “Through the “Engine ke superstar” initiative, we want to appreciate the special care a mechanic gives every car as well as highlight the important role they play in every car owner’s lives. It’s a token of appreciation for them from the Total famil,”



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