Tata Salt activation on Chhath Puja

01 Nov,2017

By A Correspondent


Tata Salt kicked off its ‘Har Pal Ujjawal’ campaign in Deo in Bihar to celebrate Chhath Puja with the devotees. Chhath Puja, the biggest festival in Bihar, takes place annually, and is devoted to the worship of Sun- the God of light and energy.


Speaking on the innovation, Sagar Boke, Head –Marketing, Consumer Products Business, Tata Chemicals stated: “Chhath Puja is a renowned thanksgiving festival devoted to the Sun God where thousands of devotees camp at riverbanks without basic necessities like light and electricity. We wanted to offer a tangible solution for this issue to make worship hassle-free. Through installing solar panels for the devotees, we not only sparked a smile amongst the worshipers but also addressed the long-term issue of insufficient light around the area. With this initiative, we hope to make our consumers’ har pal ujjawal.”



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