Tata is India’s #1 brand. Reliance & Airtel follow

02 Nov,2017

 

It’s that time of the year when the Omnicom Group’s Interbrand releases its Best Indian Brands report. For five consecutive years, Tata Group has continued to hold the top position. And while Airtel continues to play strong at #3, Reliance is now a strong #2 on the back of Jio’s omnipresence amongst telecom service providers.

 

Following Airtel is HDFC Bank at #4, and then Life Insurance Corporation of India (LIC),State Bank of India, Infosys, Mahindra, ICICI and Godrej round out the Top 10.The best growth performances belonged to Maruti, Reliance, HDFC, JSW and Kotak highlighting the relevance of Purpose Centricity, Technology and Brand in driving their growth.

 

Interestingly more than 50 per cent of the Best Indian Brands come from five sectors: Automotive (5), Diversified (10), Financial Services (12), Telecom (2), and Technology (2). Automotive is one of the top growing sectors, leading the change is brand Maruti Suzuki, which posted a 19% increase in brand value versus 2016.

 

Breaking into Best Indian Brands for the first time at #17 is Royal Enfield and Ambuja Cement at #40.

 

Said Ashish Mishra, Managing Director, Interbrand India: “The Best Global Brands understand that brands are the platform for growth. A quick look at the top growing brands confirms how outgrowing the now and changing at the speed of life creates admirable value growth.  Encouragingly, the top growing Best Indian Brands too have begun to understand and demonstrate the levers that drive growth and value. Maruti Suzuki, our top growing brand for the second year in a row has done an exemplary job with Reliance, Kotak, JSW, HDFC and Ashok Leyland not far behind. Our analysis of the Best Global Brands reveals some simple truths. Truths that are useful for Indian Brands to consider while driving growth in our rapidly changing market.”

 

Also present at the launch of the 2017 report was Gonzalo Brujo, Chief Executive Officer of Interbrand EMEA, Latam and India. And this is what he said: “We are living in one of the most exciting periods of change—societal, technological, industrial—that impacts every aspect of commerce and life. In this ever-shifting context, to grow, brands need to outgrow. Outgrow barriers, challenges, markets, competition, mindsets, technology and potential. Which is why businesses need brands more than ever. The Best Indian Brands understand this value  in belief systems and purposes, and hence propel this change without losing the way.”

 

The Top 40 Indian Brands have a combined total value of INR 4755.7 Bn, an increase of 5% from 2016. For the complete Top 40 ranking and the report with comprehensive analysis of growth, sector and industry trends, click here

 

 

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