Sony Max2 unveils latest campaign cherishing human relationships

08 Nov,2017

By A Correspondent


Sony MAX2, the second Hindi movie channel from Sony Pictures Networks India (SPN), rolled out its new TV campaign highlighting its brand creddo, ‘Kuch filmon ka jadu kabhi kam nahi hota’. It is conceptualised by DDB Mudra.


Said Vaishali Sharma, Senior VP Marketing and Communications, Sony Max and Max2:“Max2 as a brand has always celebrated human emotions and relationships. In the over- cluttered Hindi movie genre, we want to continue to differentiate our brand positioning – ‘Kuch filmo ka jadu kabhi kam nahi hota’- through our TVC.  A few films have had an impact on us and still continue to touch our lives in more ways than one Sony Max2’s rich heritage inspires the beautiful equation shared by the father and son in the TVC. Cherishing human relationships, the TVC conveys the message that the memories of some movies run parallel to human emotions.”


Added Rahul Mathew, National Creative Director – DDB Mudra added: “There’s something about a good story. It stays with you and becomes a big part of your memory. Quite like the films of yesteryears. And with the ‘YaadRahega’ campaign weÂ’ve always tried to tell stories that stay with you.”



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