Somany Ceramics pushes its philosophy further in latest campaign

20 Nov,2017



Somany Ceramics has launched its latest brand campaign – ‘Apka style, Somany style’. Said Abhishek Somany, MD, Somany Ceramics:  “Somany Ceramics is a homegrown brand with over five decades of experience which we have successfully harnessed to offer products and services to suit the diverse personalities of consumers. The thought of our campaign stems from the insight that for every person, their home is an extension of that personality and Somany, with its wide range of tiles is best suited to cater to the needs of these home owners.”


Added Ajay Gahlaut, Deputy CCO, Ogilvy India: “Building or renovating one’s house is an extremely personal experience as home owners want to leave their stamp all over their house. Many expectations, expressions, experiences and identities are connected towards choosing every square foot and tiles play an extremely important role. In our commercial, we showcase peculiar, quirky and highly distinct characters and how Somany has a befitting tile to represent their uniqueness. The tagline ‘Aapka style, Somany style.’ further cements our proposition.”



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