Reliance General Insurance gets canines to offer free roadside assistance

03 Nov,2017

By A Correspondent​

 

In a refreshing shift for the genre, Ogilvy Mumbai has created a series of digital ads featuring only dogs, for Reliance General Insurance. To be run on YouTube, the three videos delightfully highlight features like flat-tyre assistance, free towing facilities and emergency fuel assistance.

 

Sharing the thinking behind the campaign, Burzin Mehta, Group Creative Director, Ogilvy Mumbai said: “Breaking the clutter in a rather uni-dimensional category like insurance has never been easy. More so, when you’re targeting young digital natives. The thought of a having an all-canine cast was inspired by the amazing popularity of cute animal videos on the internet. And for the first time we picked the cast before we penned the scripts. Gauging by the response, that may not be such a bad idea.”

 

 

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