cuts out brokers from realty deals in inaugural campaign

22 Nov,2017



Real estate dealings platform has announced the launch of its first-ever TVC.


Speaking on the launch of the TVC, Saurabh Garg, Co-founder,, said: “The main concern of any home owner, anywhere in the world, is the discoverability of their property in the fastest time possible with the least inconvenience. This is why home owners tie up with property brokers – to improve discoverability, to enable swift discovery, and to minimise hassles. But given how broken the traditional property discovery chain is, they end up inconvenienced anyway, despite paying brokerage at premium rates. This is the market gap that is addressing through its proprietary technology and tech-driven approach. With this TVC, we are highlighting our novel proposition to raise brand awareness across multiple geographies and to get more home owners to choose for renting out their homes faster and without paying any brokerage.”


Added Siva Prasad, Director, Marketing,“What is doing is extremely disruptive and straightforward at the same time. By leveraging technology to remove the middlemen from the discovery process, the platform is connecting home seekers with property owners more seamlessly and efficiently. It is this simplicity and efficiency that we wanted to communicate through the TVC. We are confident that the target audiences will gain a better understanding of the superlative benefits enables through the TV ad campaign.”



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