Nimrat Kaur is face of Ritu Kumar’s campaign

14 Nov,2017

By A Correspondent

 

Designer Ritu Kumar has launched her debut campaign for its Festive Winter 2017 collection. Actor Nimrat Kauris the face of the campaign.

 

Conceptualised by Amrish Kumar, CEO of Ritu Kumar, the TVC celebrates the contemporary Indian woman and stresses upon innate values of truthfulness, strength, integrity and honesty. Photographer Bikramjit Bose and videographer Christina Mac Gillivray shot the campaign featuring videos and stills of Nimrat Kaur in Mumbai.

 

The voiceover is a Hindi translation of the poem by Rudyard Kipling.

 

 

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