Network18 rebrands IBN Lokmat to News18 Lokmat

08 Nov,2017

By A Correspondent

 

The Network18 Group has renamed its Marathi news channel as News18 Lokmat. The channel will unveil a new brand identity and logo along with a refreshed on-air look. The channel’s digital presence will also be revamped with the launch of a newly designed website news18lokmat.com.

 

Speaking on the re-launch, Avinash Kaul, Managing Director, A + E Networks | TV18 and President – Strategy, Product& Alliances – Network 18, said: “As part of the overall rebranding strategy of the News18 regional channels, IBN Lokmat now changes to News18 Lokmat. The Marathi viewers have reposed their faith time and again in the quality of Journalism that IBN Lokmat has to offer and this same unmatched credibility of the brand is now being carried through to a new brand News18 Lokmat. With a new line up of shows and the induction of fresh seasoned anchors, the channel has reworked its content strategy catering to all cities, towns and villages of Maharashtra.”

 

The new logo will be unveiled by Maharashtra Chief Minister Devendra Fadnavis at the channel’s flagship event called ‘Agenda Maharashtra 2017’.

 

 

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