Muscle Blaze chooses DDB Mudra as creative partner

03 Nov,2017

By A Correspondent​


Following a competitive multi-agency pitch, the DDB Mudra Group has won the creative duties for Muscle Blaze, a sports nutrition brand. As a part of the mandate, the agency would be responsible for its digital and brand strategic planning.


At DDB Mudra, Muscle Blaze would be managed by the agency’s Gurugram office led by Jaipal Singh, Director- Brand Engagement, DDB Mudra North on the account management front and by Tushar Handa, Senior Strategist, DDB Mudra North on the strategic front.


Speaking on the partnership, Sameer Maheshwari, Founder and Managing Director, Muscle Blaze said: “As we forge ahead aggressively to change the fitness landscape of India, we needed an agency that thinks strategically and has a superlative creative product. DDB Mudra exhibited a keen understanding of the category and customer during the pitch process. We look forward to build brand MuscleBlaze with them.”


Added Deepak Nair, Chief Growth Officer, DDB Mudra Group said: “The Indian consumer market is progressively warming up to the consumption of nutrition and dietary supplements. Since its launch, MuscleBlaze’s quality products have helped the brand create a band of loyalists; whose numbers are growing by the hour. We are excited to partner with MuscleBlaze to aid their growth story in India. I am sure that creating conversations for this brand will be an absolute delight.”



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