Mondelez India gets Armaan Malik & Shirley Setia to render popular #SilkSong

08 Nov,2017

By A Correspondent


Mondelez India Foods has recently rolled out a new music video for Cadbury Dairy Milk Silk. This video conceptualised by Ogilvy & Mather in collaboration with Balancing Act showcases a refreshing rendition of the Silk Jingle by singers Armaan Malik and Shirley Setia.


Said Prashant Peres, Director – Marketing (Chocolates), Mondelez India: “Over the years, Cadbury Dairy Milk Silk has seen innovations in line with our efforts to enhance the chocolate eating experience. The new product has been enriched in shape and experience to make it more appealing and to deliver smoothness and creaminess, while retaining the signature Cadbury Dairy Milk Silk taste,” adding: “Digital is gradually becoming a lead medium for youth brands and we have seen consumers routinely express their love for our jingle on social media and therefore decided to gratify them with this truly special rendition. We’ve combined the immense popularity of Armaan Malik and Shirley Setia with the mass appeal of the Silk jingle to create some magic. We’re confident that consumers will love the sweet twist added by these artists to their favorite #SilkSong.”



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