By A Correspondent

Panasonic India has come up with its new television campaign for its range of alkaline batteries. Developed by Dentsu Aegis Network’s Milestone Dentsu, the creative partner of Panasonic India, the TVC is now on-air across all popular channels.

Commenting on the campaign, Sarthak Seth, Head -Brand & Marketing Communications, Panasonic India, said: “Batteries have always been our strength and one of the faster selling brands under the Panasonic umbrella. The latest range of alkaline batteries holds great potential in changing the life of modern consumer. Since it’s all about energy, we couldn’t think of anyone better than P V Sindhu to communicate the brand promise. Our new campaign has got a futuristic touch to it and effectively communicates the essence of the product in an energetic, yet lucid way.”

Added Mayank Khattar, National Creative Director, Milestone Dentsu said, “In my opinion, creativity is about showcasing your ideas in a crisp, simple and effective way. The fast-paced action-packed commercial delivers just that.”

Said Nabendu Bhattacharya, CEO & MD, Milestone Dentsu: “This is the first TVC for Milestone Dentsu and we are glad it is for Panasonic. With a progressive brand like Panasonic, we are sure to have many opportunities to showcase our creative strength in times to come.”